News

Ronald Barreiro steps up as the CEO of dentsu Philippine’s creative service line

  • By admin
  • Jun 4th, 2022
  • News

Dentsu International made waves recently when they announced that Ronald Barreiro, Jayme Syfu’s Managing Partner and General Manager, was named the new CEO of dentsu Philippines’ creative service. As CEO he will be overseeing the operations dentsu Philippine’s two creative brands: dentsu one manila and dentsu Jayme Syfu. Ronald Barreiro has been with dentsu since it’s founding years and has since then steered the company towards winning many awards from prestigious bodies such as Cannes Lions and Agency of the Year. He has also helped the company land multinational clients along the lines of Nescafe, Coca-cola, and Shell. He has …

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Fred Levron Appointed as Dentsu’s Global CCO, DJS Chairmom Elevated to APAC CCO

  • By admin
  • Dec 10th, 2021
  • News

Dentsu International recently made huge announcements as the group named Fred Levron as global chief creative officer, while they appointed Dentsu Jayme Syfu’s very own Chairmom, Merlee Jayme, to APAC chief creative officer. In his new role, Levron will be responsible for the network’s creative excellence, as well as elevating Dentsu International’s creative, media, and CXM agency brands. Jayme, on the other hand, will instill her creative genius in the Asia Pacific region – these include Isobar, dentsumcgarrybowen, and other agencies under the dentsu network such as Dentsu One, Dentsu Webhcutney, and Taproot Dentsu. Levron and Jayme are expected to…

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Campaign Spotlight: Toyota PH Calls the Nation to Stop Moving Today in New Films by Dentsu Jayme Syfu

  • By admin
  • Apr 24th, 2020
  • News

MANILA, PHILIPPINES – When Metro Manila was placed on enhanced community quarantine last March 16, 2020 to prevent the spread of Covid-19, Toyota Philippines wanted to help by amplifying the government’s message of staying put and staying at home. Quite an ironic message for a global company whose business was built on moving people from one place to another.  So with the help of Dentsu Jayme Syfu, Toyota created 2 online films that encouraged Filipinos to stop moving and stay at home. The first film was created from footage shot by content creator Vir Bryan Ascabano, featuring empty Metro Manila streets, asking people not to drive…

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NYF 2020: Philippine Agencies Land 55 Finalists in the Shortlist for the NYF Advertising Awards

  • By admin
  • Apr 14th, 2020
  • News

NEW YORK — The annual New York Festival Advertising Awards has just revealed the campaigns that are moving on to the next round of online judging as it revealed the 2020 shortlist, from over 60 participating countries from all around the world. The respective juries for each of the categories have relentlessly assessed the thousands of entries submitted for the show through virtual judging panels, and the numbers are now all in. “We’re thrilled with the caliber of this year’s cutting-edge entries, the 2020 Grand Jury judged thousands of entries and set a high bar for the Shortlist,” said Scott Rose, Executive Director of New…

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Wish You Had More Family Time? Well, Now You Have It

  • By admin
  • Mar 20th, 2020
  • News

It’s my 30th year working in the advertising industry as a creative. All those years, I have always wished for that perfect work-family balance. I have been a mom since I was a young, struggling copywriter. One can imagine all my long hours, and late pitch nights. I would wake up with my kids already in school and come home when they were all asleep. I thank my husband and my parents who have helped me try to “balance” the two worlds. Through all my busy years, I would insert trips to “force” family bonding. As technology got better, this…

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Dentsu Jayme Syfu Philippines shares the GIFs of #SISTERGOOD for Women’s Month

  • By admin
  • Mar 10th, 2020
  • News

These gifts are important to nurture and encourage in the tough path to women leadership. Dentsu Jayme Syfu recognizes this fact and wants to share this to the world on women’s month. Through their annual campaign to inspire women leaders, #sistergood, they launched the “Gifs of Sisterhood”. All 63 women in the agency created all kinds of “Gifs” representing their own “gifts” which they want to share with each other. These are the natural gifts of support, encouragement, acknowledgement of success and gratefulness and many more. Using Facebook, Instagram and Viber, #sistergood GIFs aim to help the women of the…

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Merlee Jayme: Self-Doubt is the Thickest Layer of the Glass Ceiling

  • By admin
  • Oct 3rd, 2019
  • News

Despite the advertising industry’s frequent platitudes about valuing diversity and striving to offer equal opportunities, for many female creatives the so-called glass ceiling remains very real. At Spikes Asia in Singapore in September, Merlee Jayme, ‘Chairmom’ and Chief Creative Officer of Dentsu Jayme Syfu, shared insight into how to break it. With 30 years in the business, multi-awarded and blessed with an accomplished career, she recounted both her past and present experiences of discrimination and being stereotyped as “the Asian Woman”. Jayme also pointed out that the creative industry suffered tremendously from gender imbalance. Just this year, there were only eight…

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Spikes 2019: Merlee Jayme of Dentsu Jayme and Syfu Shares What You Can Expect on her Talk and The Outdoor, Radio & Audio Categories

  • By admin
  • Sep 18th, 2019
  • News

As this year’s Spikes Asia Festival of Creativity nears, the excitement for the three-day celebration filled with awards and conferences are building up for its attendees. To be held in Suntec, Singapore, the gathering of creatives all over Asia will see this year’s best creative works and hear from the people working behind the scenes. Merlee Cruz-Jayme, DENTSU Jayme Syfu’s Chairmom and Chief Creative Officer, and Spikes Asia Jury President for the Outdoor and Radio & Audio categories shared with adobo magazine what she’s most excited for, how she plans to conduct the judging, and why she decided to talk about the invisible barriers that face women and minorities in the industry.  What…

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EFFECTIVE PERSPECTIVE SPOTLIGHT: MERLEE JAYME

  • By admin
  • Aug 22nd, 2019
  • News

Merlee Jayme, is a member of the AME’s Advisory Council, a group of respected leaders who together lend their creative insights, industry expertise and global perspective to the AME Awards team. She is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year. Merlee is “Chairmom” and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia. Under her leadership, Dentsu Jayme Syfu has already been named the 2016 Creative Agency of…

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MEET THE 16 YOUNG CREATIVES THAT WILL REPRESENT ASIA AT LIA CREATIVE LIAISONS 2019

  • By admin
  • Aug 15th, 2019
  • News

London International Awards is gearing up for October 4th – 8th when its Creative LIAisons program will take place in Las Vegas. LIAisons is designed to be a creative oasis in an industry that is in danger of focusing less and less on its creative output. LIA stands for the work and those who make it. Creative LIAisons is a five-day program funded by London International Awards, as a way to give back to the creative community. There are no delegate fees and LIA pays flights and hotel accommodations. As a result, the attendance is extremely competitive. LIA can only…

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