Everyone Can Be Creative: Inspiring Habits from an Ex-Nun

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  • Sep 15th, 2016
  • News

by Biba Cabuquit Lessons from the Merlee Jayme School of Creativity. I first encountered Merlee at a Young Kidlat competition years ago. I don’t remember the topic, but what stuck to me was that she had made it more exciting with a game. “I want Cannes Lion-winning ideas,” she said, then dangled stuffed toy lions to our sleep-deprived faces. I first thought to myself, “uy, ang effort, may prize.” Secondly, when I was more lucid—the lady had made a point, and had made it well. A few years later, was my interview at DM9. She was extolling the virtues of…

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Dentsu JaymeSyfu and Publicis Manila art directors to fly to Vegas for the LIA

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  • Sep 15th, 2016
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  MANILA – After a gruelling judging process held in McCann Worldgroup’s office on Tuesday, two art directors emerged as the winners of this year’s adobo LIA Young Creative Competition.     The jury composed of Abi Aquino, Executive Creative Director at MullenLowe Philippines; Alvin Tecson, Executive Creative Director at Publicis Manila; Kat Limchoc, Executive Creative Director at Black Pencil Manila; Rey Tiempo, Executive Creative Director at Dentsu Philippines; Dale Lopez, Executive Creative Director at BBDO Guerrero; Brandie Tan Executive Creative Director at Publicis JimenezBasic; Herbert Hernandez, Executive Creative Director at Y&R Philippines; Tony Sarmiento, Chief Creative Officer at Havas…

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Breeze Philippines wants moms to #SeeTheGood in dirt

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  • Jul 7th, 2016
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  From the Philippines: ‘See The Good’ for Unilever Philippines by Dentsu Jayme Syfu A new campaign, launched on 21 June, for detergent brand Breeze in Philippines by Dentsu Jayme Syfu is asking mothers to not freak out if they see their child covered in dirt. The video features a social experiment, with mothers waiting to collect their children from school, only to be met with their little boy or girl covered in dirt. The initial reactions of disapproval quickly gets emotional after it is revealed to the mothers via a video monitor, the reason their child got covered in…

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Touching Filipino ad examines the anxieties of coming out to your parents on Facebook

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  • Jul 7th, 2016
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  A bold new ad in the Philippines succinctly breaks down what it feels like for people in the closet who have to keep their personal lives separate from family. The ad from local phone company Smart Communications shows a guy who’s received a friend request on Facebook from his dad. He thumbs through his timeline, which is full of pictures of him and his male partner, before putting the phone away. Later, he’s speechless during a family gathering when his dad asks him why he hasn’t accepted his friend request. Eventually, he texts his father: “Dad, I’ve accepted you.”…

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Cannes Lions 2016: Dentsu JS chairmom Merlee Jayme to speak about mother’s instinct

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  • Jul 7th, 2016
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  CANNES – Dentsu Jayme Syfu CEO and Chairmom, Merlee Jayme is taking the Lions Health stage on June 19 at the Cannes Lions International Festival of Creativity. Her talk, ‘The Science Behind a Mother’s Instinct’ will zero in on the importance of understanding the mommy instinct for health providers, pharmaceutical marketing people and advertising agencies. As the main decision for her family’s health, the talk will highlight how every health and wellness brand should consider her as their primary target market. She will be showcasing some of the best mother campaigns all over the world that “perfectly touched her…

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Dentsu JaymeSyfu digital team dominates Young Lions print competition

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  • Apr 9th, 2016
  • News

What would happen if you send a Digital team to a Print Ad competition? What would sound like a bad industry joke turned out to be a victorious stint for Dentsu JaymeSyfu’s Cathy Poblete and Francesca Veneracion in the Creative Guild of the Philippines’ Young Lions competition last April 8, 2016. Working on a brief that would ask people to do their part in solving the traffic problem in Metro Manila, competition first-timers Poblete and Veneracion overwhelmingly won the jury’s (composed of ECDs and CDs from various agencies) approval with work that “clearly stood out”, according to one of the…

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Jollibee Philippines appoints Dentsu Digit as digital agency on record

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  • Feb 24th, 2016
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In less than two weeks from announcing their marquee win, Dentsu JaymeSyfu today has announced their second win for 2016. Citing the agency’s passion for the brand and the breakthrough digital ideas presented during the pitch, Jollibee Philippines has awarded Digital Agency on Record duties to Dentsu Digit. The partnership will see Dentsu Digit create a social strategy for Jollibee, the Philippines’ biggest fast-food chain known for its “Chickenjoy”, Jolly Spaghetti, “Yum burger” and its famous bee mascot. As Jollibee continues to make its presence felt and spread the joy of eating in other parts of the globe, the highly…

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How Dentsu JaymeSyfu won lead digital duties for Unilever

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  • Feb 9th, 2016
  • News

The Dentsu JaymeSyfu pitch team that won 13 Unilever digital accounts MANILA – The excitement of earning new business is a feeling that every advertising agency yearns to have. For an agency that was in the middle of some changes in ownership, the securing of new business becomes an even greater source of pride. That was the situation that Dentsu JaymeSyfu found itself in when Unilever invited a few select agencies to pitch in November 2015. While the then-DM9 JaymeSyfu was in the middle of being acquired by Dentsu Aegis Network, the agency was one of the few agencies invited…

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Dentsu announces agreement to acquire a majority stake in JaymeSyfu Group

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  • Dec 16th, 2015
  • News

Dentsu Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Tadashi Ishii; Head Office: Tokyo; Capital: 74,609.81 million yen) announced today that its global business headquarters Dentsu Aegis Network Ltd. has reached an agreement with the principal shareholders of leading creative agency JaymeSyfu Group (Head Office: Makati City; hereinafter “JaymeSyfu”) to acquire a 70% stake in the company, with an option in place that would allow expansion in steps to 100% at a later date. Founded in 2005, JaymeSyfu Group comprises three agencies: full-service creative agency DM9 JaymeSyfu Inc., digital creative agency Digit DM9 Interactive Inc., and brand activation specialist agency…

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