This summer, one of the world’s leading travel booking platforms, KLOOK, has awarded their summer promotions to Dentsu Jayme Syfu, leveraging on the “Filipino Outbound Tourism Wave” that comes with the heat of the season. For 2019, Klook wants to focus on their growth, engagement, and visibility among their Filipino market. Currently, 65% of Filipinos pre-book their flights and other travel necessities via mobile with Hong Kong, Singapore, Japan and South Korea as the top go-to destinations. With KLOOK, the Filipino traveler can finally discover a more seamless travelling experience. “It’s not very often that you join a pitch for a non-FMCG brand, more so for a…read more..
The Cultural Center of the Philippines presents a reworking of the Dead Whale for its 2019 Earth Day Outdoor Installation beginning April 25, 2019 at the CCP Front Lawn, aimed at urging more people to talk about what can be done regarding plastic pollution. For the CCP’s The Cry of the Dead Whale installation, a new element was added – a dead baby whale inside the belly of the dead whale. A representation of the millennials — the generation that will inherit the future of our oceans, it is both a statement and a question directed at the target audience. It aims to jumpstart discussions on whether generations to come would…read more..
Therese is an Associate Creative Director at Dentsu Jayme Syfu Philippines. Her work has been recognized in both local and international award shows. Through the years, she’s handled clients such as Nestle, Coca-Cola, Unilever, Fonterra, Toyota, Yamaha, Ajinomoto, Panasonic and Canon. When she’s not working, she’s reading a book, binge watching a new series, playing Words with Friends, or enjoying a good medium rare steak. Read more: https://www.nyfadvertising.com/2019-grand-jury/therese-libororead more..
PHILIPPINES // Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year. She is “Chairmom” and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia. Under her leadership, Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year Philippines by Campaign Asia and the inaugural SPIKES ASIA Country Agency of the Year 2017 and recently, The 4As Agency of the Year Best in Creative…read more..
BIOGRAPHY Merlee is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year. She is ‘‘Chairmom’’ and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in ASIA as reported by Campaign Brief Asia. Under her leadership, Dentsu Jayme Syfu has already been named the 2016 Creative Agency of the Year Philippines by Campaign Asia and the inaugural SPIKES ASIA Country Agency of the Year 2017 and recently, The 4As Agency of the Year Best in Creative 2018.…read more..
The Gerety Awards has launched an all power women line-up for its jury to address the lack of diversity in creative awards shows. 6 prominent women from the Asia have been named on this prestigious jury made up of brave, strong, accomplished agency and brand women leaders from around the world. On the jury from Asia are: Merlee Cruz-Jayme, Dentsu Jayme Syfu’s Chairmom and Chief Creative Officer (pictured above left), Damisa Ongsiriwattana, Founder/Executive Creative Director, SOUR Thailand (picture above right), Emilie Veillon, Executive Creative Director, JWT/Mirum Vietnam, (pictured below top left), Hansa Wongsiripitack, Vice President, The 1 Strategy & Marketing Central Retail Corporation…read more..
MANILA PHILIPPINES—The biggest gathering of students, young creatives, marketing and creative heads is happening this April 25-26 at CreativeFest 2019. The two-day festival is brought to life by the vision of 4As Creative Guild of the Philippines, an organisation made up of the country’s most respected creatives in the world of advertising. With executives from the top agencies in the country like Dentsu Jayme Syfu, Publicis Jimenez Basic, BBDO Guerrero and so much more, the guild has supported Philippine creativity for years and has championed several young creatives to join international competitions to represent the country since its formation more than 30 years ago. Presently headed…read more..
Dentsu Jayme Syfu Philippines has a taken a novel new approach to redefining women power, launching a social media campaign for Women’s Month that presented how women feel about themselves, in a totally contrasting way. The campaign includes all 63 female employees at the agency who decided to proudly and unapologetically declare their imperfections on social media. Instead of finding faults, feeling guilty or being ashamed, they proudly embraced them Two “imperfect and proud” women from the agency were posted every day. One declared her “loud” nature, which simply showed that her “volume” matches her “passion”. While another admitted…read more..
Jollibee, a fast food chain from the Philippines with a cult following around the world, has parodied the Avengers: Endgame poster ahead of the film’s debut in April. Marvel Studios recently presented 32 new character posters commemorating the surviving Avengers and fallen heroes of Infinity War. Naturally, the internet turned the artworks into memes, but now, even the Filipino chain wants in on the fun. Perhaps insisting that its fried chicken is the real endgame, Jollibee has rolled out a graphic—in the style of the new Avengers posters—showcasing the headshot of its bee mascot. “Experience the joy,” the poster reads, referencing the restaurant’s trademark ‘Chicken Joy’ bucket. “In stores nationwide.” Nervous about what’s in…read more..
As the advertising industry marks International Women’s Day, The Drum can reveal that just eight of the 100 most award-winning chief creative officers in 2018 were female. Data from The Big Won study – which aggregates results from all of the world’s major awards competitions – also shows that of last year’s 300 most-awarded chief creative officers, executive creative directors and creative directors, only 39 were women. The overwhelming dominance of men winning the industry’s top awards brings into sharp focus the inequality that remains prevalent within agency creative departments around the world. VMLY&R’s Debbi Vandeven, one of the eight female…read more..
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