EFFECTIVE PERSPECTIVE SPOTLIGHT: MERLEE JAYME

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  • Aug 22nd, 2019
  • News

Merlee Jayme, is a member of the AME’s Advisory Council, a group of respected leaders who together lend their creative insights, industry expertise and global perspective to the AME Awards team. She is the first Filipino to be awarded: The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year. Merlee is “Chairmom” and Chief Creative Officer of Dentsu Jayme Syfu and the only woman in the 20 top creative directors in ASIA as reported by Campaign brief Asia. Under her leadership, Dentsu Jayme Syfu has already been named the 2016 Creative Agency of…

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MEET THE 16 YOUNG CREATIVES THAT WILL REPRESENT ASIA AT LIA CREATIVE LIAISONS 2019

  • By admin
  • Aug 15th, 2019
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London International Awards is gearing up for October 4th – 8th when its Creative LIAisons program will take place in Las Vegas. LIAisons is designed to be a creative oasis in an industry that is in danger of focusing less and less on its creative output. LIA stands for the work and those who make it. Creative LIAisons is a five-day program funded by London International Awards, as a way to give back to the creative community. There are no delegate fees and LIA pays flights and hotel accommodations. As a result, the attendance is extremely competitive. LIA can only…

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Spikes Asia 2019: Dentsu Jayme Syfu Chairmom Merlee Jayme Named Spikes Asia Jury President for Outdoor and Radio & Audio

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  • Aug 13th, 2019
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Spikes Asia has announced Merlee Jayme as this year’s Jury President for Outdoor and Radio & Audio. She will be accompanied by an astounding line up for judges who will help her in choosing this year’s shortlists and winners under the Outdoor and Radio & Audio category. Jayme is the first Filipino to be awarded The Creative of the Year for Southeast Asia in the Campaign Asia Pacific Agency of the Year. One of only 8 women in the 100 best Chief Creative Officers in the world, based on the Drum global ranking in 2019. Under her leadership, Dentsu Jayme Syfu has already been named the 2016…

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The Future of Creativity, in 60 Words or Less (Part 1)

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  • Aug 5th, 2019
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Clio jurors offer their thoughts on what’s next CABO SAN LUCAS, Mexico—We’re in Cabo this week at judging for the 2019 Clio Awards. To celebrate the 60th anniversary of the Clios this year, we’re asking all the jurors for their thoughts on the future of creativity—in 60 words or less.  We start today with Debbi Vandeven of VMLY&R, Malcolm Poynton of Cheil Worldwide, Merlee Cruz-Jayme of Dentsu Jayme Syfu, Tobias Ahrens of Scholz & Friends, and John Mescall of McCann Worldwide. Also, see the earlier responses in this series here: The Future of Creativity, in 60 Words or Less (Part 2)The…

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Cannes Lions 2019: Dentsu Jayme Syfu’s Merlee Jayme and Her “Cannestemplation” – 5 Things the Chairmom Learned in Judging for Glass Lions

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  • Jul 17th, 2019
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CANNES, FRANCE – The biggest creative festival and most prestigious awards show in the industry is the Cannes Lions International Festival of Creativity, one that connects creative leaders from all over the world and honors only the best works. Dentsu JaymeSyfu Chairmom and Chief Creative Officer Merlee Jayme participated in the event this year in Cannes as a jury member in the Glass Lions category, honoring the campaigns that spark a change in society. She shared lessons from her experiences with us in this piece: 1. EQUITY RE-PACKAGED Brand equities continuously updating their equity-messaging in the digital world: Burger King, popularly known for its fun, competitive…

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SPIKES ASIA NAMES JURY PRESIDENTS INCLUDING NICK LAW, DEBBI VANDEVEN, SHEUNG YAN LO, MERLEE JAYME, JOSY PAUL + YANG YEO

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  • Jun 20th, 2019
  • News

Nick Law, Global Chief Creative Officer, Publicis Groupe and Debbi Vandeven, Global Chief Creative Officer, VMLY&R will head juries at this year’s Spikes Asia awards. In total 13 jury presidents will guide this year’s juries to evaluate entries submitted into 22 different awards categories. The 2019 Spikes Asia Jury Presidents are: Brand Experience & Creative eCommerce and Integrated Jury President – Nick Law, Global Chief Creative Officer, Publicis Groupe Law’s career spans 30 years and four continents. He currently drives a unified vision for dynamic creativity in the modern age across all of Publicis Groupe’s creative brands, while helping foster…

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Cannes Lions 2019: Dentsu Jayme Syfu’s Merlee Jayme and McCann Worldgroup Philippines’ Joe Dy Named as Jury for the 66th Cannes Lions Festival of Creativity

  • By admin
  • Jun 20th, 2019
  • News

MANILA, PHILIPPINES – Two Chief Creative Officers from the Philippines are flying to the Palais to join the jury of the biggest Festival of Creativity in the world, Cannes Lions. The Festival announced the first set of jury on May 10. Merlee Jayme, the Chief Creative Officer and Chairmom of Dentsu Jayme Syfu, is a part of the Glass: The Lions for Change Jury. While Joe Dy, the Chief Creative Officer of McCann Worldgroup Philippines is a part of the Radio & Audio Lions Jury. Jayme was recently named by the Big Won as one of the eight most awarded…

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Coca Cola: Ink Up. Drink Up

  • By admin
  • Jun 20th, 2019
  • News

The Commission of Elections’ data showed millennials & Gen Z constituted MORE THAN HALF or 53.2% of all registered voters for the recent Philippines elections. This was a far cry from the youth of the past. Today, Filipino teens are increasingly “woke”. This is seen in their social media posts – for the environment, social issues and most of all, political leadership. They want to be part of the electoral exercise that will determine the course of the country’s future. To celebrate this, Coca-Cola Philippines and their agency partner Dentsu Jayme Syfu acknowledged the youth with upliftment and mark their valuable…

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CANNES LIONS 2019: “DENTSU APOLLO” Team of Dentsu Jayme Syfu Selected for Cannes ‘Change for Good’ Hackathon

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  • Jun 14th, 2019
  • News

Out of hundreds of global entries, Dentsu Jayme Syfu’s team has once again been selected to participate in the second annual Change for Good Hackathon at the Cannes International Festival of Creativity next week. Together Amazon, Huge, and The Earth Day Network have chosen six teams from around the world with the best creative ideas to help create positive change in today’s world. This year’s challenge is to create solutions for CLIMATE CHANGE. The DENTSU APOLLO team from Dentsu Jayme Syfu is comprised of Soleil Badenhop Copywriter, Monica Soliman UX Designer, Karl Nylander Art Director, Maki Tabili Creative Technologist. A Strategic Planner From Dentsu Tokyo, Miho Sugihara, joins…

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Campaign Spotlight Campaign Spotlight: Coca-Cola’s refreshing way to acknowledge Philippines’ first time Voters

  • By admin
  • May 31st, 2019
  • News

The  Commission of Elections’ data showed millennials & Gen Z constituted MORE THAN HALF or 53.2% of all registered voters for last Monday’s elections. This was a far cry from the youth of the past. Today, Filipino teens are increasingly “woke”. This is seen in their social media posts – for the environment, social issues and most of all, political leadership. They want to be part of the electoral exercise that will determine the course of the country’s future. To celebrate this, Coca-Cola Philippines and their agency partner Dentsu Jayme Syfu acknowledged the youth with upliftment and mark their valuable participation in this year’s elections. Last May 13, on elections day, a special activation welcomed them as they voted: The “Coke Ink Up…

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