It’s my 30th year working in the advertising industry as a creative. All those years, I have always wished for that perfect work-family balance.
I have been a mom since I was a young, struggling copywriter. One can imagine all my long hours, and late pitch nights. I would wake up with my kids already in school and come home when they were all asleep. I thank my husband and my parents who have helped me try to “balance” the two worlds.
Through all my busy years, I would insert trips to “force” family bonding. As technology got better, this became more difficult. The rare family time suddenly got bombarded by Viber messages, email follow-ups, rush texts. I have told myself that maybe retirement is the only way to achieve this.
Little did I know that a virus would make my family, and all the families in the world, bond with each other. We’re now complete during meals—which used to be close to impossible before this lockdown happened. Netflix hits are now enjoyed together. Sunday masses are heard in the den. The girls are all sharing household chores. The family dog, Gucci, is just as amazed as we are. Suddenly we’re together 24/7.
I’ve discovered so many great things about my four daughters. My eldest, who worked as a copywriter in Singapore, Vibers me every day about anything, from mundane things to advice. I’ve also learned so much from her. I can’t help but be awed by her independence. My second daughter, also a copywriter, is super disciplined and dedicated to her work, despite WFH.
She found a corner in the living room and made that “her corner office.” On a workday, she really puts her mind to the workload assigned to her. I knew right away that she is a lot better than my procrastinating self. My third, a college freshman who was used to staying in her university dorm, has been religiously exercising. I checked her football coach’s recommended daily workout, and it was really tough. The drive to keep on training was admirable. And, well, my junior high schooler raked in points in online games, made TikTok dances, created vlogs and started cleaning her messy room.
“I’m busy” and “I have no time for that” were my go-to lines as a working mom. These made me feel guilty all the time. That one moment when I balanced the two worlds made me feel fulfilled, but at the same time really tired. After the client presentation in the board room, I would excuse myself for a bathroom break, rush downstairs, drive to get flowers, reach my daughter’s ballet recital, applaud loudly and make my presence felt, give her the flowers, take a selfie with her, and then head back to the board room. It was the longest bathroom break, but it felt good.
Today, I am being given a longer break. A break from business trips, stressful pitches (presentations were moved), financial anxiety (at least for the moment). Today, as unbelievable as it seems, I am a stay-at-home working mom. The balancing may continue, with conference calls almost every hour. The comfort of home surrounded by your loved ones, however, make these trying times wonderful.
The virus may have sowed fear in us, but let’s conquer this with all the positive things that may come from it.
These gifts are important to nurture and encourage in the tough path to women leadership. Dentsu Jayme Syfu recognizes this fact and wants to share this to the world on women’s month. Through their annual campaign to inspire women leaders, #sistergood, they launched the “Gifs of Sisterhood”.
All 63 women in the agency created all kinds of “Gifs” representing their own “gifts” which they want to share with each other. These are the natural gifts of support, encouragement, acknowledgement of success and gratefulness and many more.
Using Facebook, Instagram and Viber, #sistergood GIFs aim to help the women of the agency and the world with humorous greetings and captions when they need a little push towards greatness.
“Viber and messenger have been crucial to our everyday communications in the office. From discussing work to agency announcements. Now, seeing these Gifs subliminally brings focus to women empowerment in every post,” Dentsu Jayme Syfu’s Chairmom Merlee Jayme remarked.
Witty Gifs had lines like “No uterus, no opinion”, “Werq it girl”, “Kween”, “I’ve got your back sis”.
The agency’s #sistergood campaign started 2017. Last year, it featured and embraced each woman’s perfectly imperfect selves.
Feel free to contact us