SPIKES ASIA NAMES JURY PRESIDENTS INCLUDING NICK LAW, DEBBI VANDEVEN, SHEUNG YAN LO, MERLEE JAYME, JOSY PAUL + YANG YEO

Nick Law, Global Chief Creative Officer, Publicis Groupe and Debbi Vandeven, Global Chief Creative Officer, VMLY&R will head juries at this year’s Spikes Asia awards.

In total 13 jury presidents will guide this year’s juries to evaluate entries submitted into 22 different awards categories.

The 2019 Spikes Asia Jury Presidents are:

Brand Experience & Creative eCommerce and Integrated Jury President – Nick Law, Global Chief Creative Officer, Publicis Groupe

Law’s career spans 30 years and four continents. He currently drives a unified vision for dynamic creativity in the modern age across all of Publicis Groupe’s creative brands, while helping foster dynamic and diverse cultures. Law is responsible for leading Publicis Groupe’s creative globally and is a member of the executive committee.

Creative Effectiveness Jury President – David Porter, Vice President, Global Media, Unilever AAR (Asia, Africa, Middle East, Turkey & Russia)

Porter is responsible for one of the largest media budgets in a diverse region spanning 14 time zones. He drives the company’s innovation in Communications Channel Planning with a strong focus on Unilever’s development as a major force in digital and data-driven marketing.

Entertainment and Music Jury President – Debbi Vandeven, Global Chief Creative Officer, VMLY&R

Vandeven has helped lead VML to 2018, 2017 and 2016 Ad Age Agency A-List honours and was recently named to Adweek’s Creative 100 and Business Insider’s “The 30 Most Creative People in Advertising 2016.” The company has experienced unprecedented growth and recognition under her leadership, earning accolades from top international shows, including Cannes Lions, Clio, One Show and Spikes Asia.

Spikes asia names Jury Presidents including Nick Law, Debbi Vandeven, Sheung Yan Lo, Merlee Jayme, Josy Paul + Yang Yeo
Design and Print & Outdoor Craft Jury President – Yang Yeo, Asia Pacific Co-Chief Creative Officer, Hakuhodo Inc, Japan

Yeo has led agencies to both creative and business successes. His creative reputation, solid leadership and consistent track record have made him a popular industry figure, judge, jury president, and speaker at many creative festivals around the world. Yeo thrives on collaborations with different architects on various structural and spatial design projects.

Digital, Mobile and Digital Craft Jury President – Seamus Higgins, Vice President and Chief Creative Officer, R/GA APAC

Higgins oversees five of R/GA’s youngest and most dynamic offices – Melbourne, Sydney, Singapore, Shanghai and Tokyo. With 19 years’ experience across three continents, he has built his career on a love of creative solutions that don’t feel like advertising, alongside the uncompromising craft of their delivery.

Direct Jury President – Sheung Yan Lo (Mayan), Chief Creative Officer, APAC & Chairman, Asia Pacific Creative Council, Wunderman Thompson

Since joining China’s advertising industry in 1996 at JWT to his current role, Mayan has produced many firsts, from helping China to win its first Cannes Lions Grand Prix in 2011 to being the first mainland Chinese president when he chaired the Cannes Outdoor Lions in 2012.

Film, Print & Publishing and Glass Jury President – Josy Paul, Chairman & Chief Creative Officer, BBDO India

Paul started BBDO India in 2008. He is ranked as one of the most influential people in Indian advertising according to The Economic Times. He took the inaugural Cannes Glass Lion Grand Prix in 2015 for Whisper’s ‘Touch The Pickle’ and a Gold Lion in 2015, 2016 and 2017 for Ariel ‘Share The Load’, which was ranked the world’s most effective campaign by WARC Effective 100 in 2017 and 2018.

Spikes asia names Jury Presidents including Nick Law, Debbi Vandeven, Sheung Yan Lo, Merlee Jayme, Josy Paul + Yang Yeo
Film Craft Jury President – Wilf Sweetland, Global CEO & Partner, Sweetshop

Sweetland joined Sweetshop in 2011 leading the Australian offices. In 2018, he was promoted to Global CEO, overseeing the network’s core operations. He served as Chair of AWARD and has sat on the Board of Directors for The Communications Council in Australia. Sweetland has judged at D&AD, Spikes Asia, New York Festivals, AICP and AWARD Awards, among others and will chair at this year’s LIA’s.

Healthcare Jury President – Pierre Loo, Executive Creative Director – Greater China, McCann Health

Born in Hong Kong, Loo worked in New York before returning to Asia. Pierre won China’s first Gold Cannes Health Lion as well as winning at other prestigious shows such as LIA, Clio, Spikes Asia, ADC, New York Festivals and The One Show. He’s passionately involved in global jury circles: LIA, Clio, Effies, ADC, MMM, RxClub, Globals, Spikes Asia, SIAF, Lisbon and Cannes Lions Health.

Innovation Jury President – Tara McKenty, Creative Lead, Google Brand Studio APAC

McKenty has created a limited-edition ABSOLUT bottle as well as a children’s book for OPSM that tested the eyesight of children, which WARC ranked as the world’s most effective campaign in 2016. Now at Google, McKenty has created a real-time platform called Found that reunites lost dogs with owners for Pedigree, built immersive story time platforms for Disney and co-founded the diversity initiative RARE.

Media Jury President – Anna Chitty, Chief Executive Officer, PHD China

Appointed CEO of PHD China in 2017, Chitty has worked across OMG in a variety of roles, gaining over 20 years of experience across Asia and the US. Chitty has been recognised as a passionate leader, encouraging innovation and creativity as a driver of growth, and championing the diversity and change agenda. Anna led PHD China to China’s Gold Agency of the Year in 2018.

Outdoor and Radio & Audio Jury President – Merlee Jayme, Chairmom & Chief Creative Officer, DENTSU Jayme Syfu, The Philippines

Jayme is the first Filipino to be awarded Campaign Asia’s Creative of the Year for Southeast Asia and is one of only eight women in The Drum’s 2019 100 Best Chief Creative Officers in the world. Under her leadership, the agency was named 2016 Creative Agency of the Year Philippines by Campaign Asia, won the inaugural Spikes Asia Country Agency of the Year 2017 and The 4As Agency of the Year Best in Creative 2018. Major awards include the Philippines only Cannes Lion Grand Prix, and D&AD yellow pencils.

PR Jury President – Christine Park, Executive Vice President, Head of Brand & Digital, Edelman, South Korea

Park has almost 20 years of experience in global integrated brand marketing strategy and activation. Currently, she leads brand campaigns, advertisements, and digital marketing while overseeing both inbound and outbound newsrooms for global clients. She has established an in-house digital trend research function and holds annual seminars to share her insight on local and global trends.

Spikes Asia takes place 25-27 September in Singapore. This year’s overarching content theme ‘Asia Rising’ reflects and celebrates the growth of the fast-evolving creative communications industry in the region. The awards entry kit along with information on how to attend the Festival is on www.spikes.asia.

Read more at: https://campaignbriefasia.com/2019/06/06/spikes-asia-names-jury-presidents-including-nick-law-debbi-vandeven-sheung-yan-lo-merlee-jayme-josy-paul-yang-yeo/

MANILA, PHILIPPINES – Two Chief Creative Officers from the Philippines are flying to the Palais to join the jury of the biggest Festival of Creativity in the world, Cannes Lions.

The Festival announced the first set of jury on May 10. Merlee Jayme, the Chief Creative Officer and Chairmom of Dentsu Jayme Syfu, is a part of the Glass: The Lions for Change Jury. While Joe Dy, the Chief Creative Officer of McCann Worldgroup Philippines is a part of the Radio & Audio Lions Jury.

Jayme was recently named by the Big Won as one of the eight most awarded female Chief Creative Officers in the World. Dentsu Jayme Syfu’s “Dead Whale” also won a Gold Lion for Outdoor in Cannes Lions 2018 and got shortlisted for Design Lions and Outdoor Lions in the same year.

“Our juries play a fundamental role in defining the global benchmark for creativity. They lend their world class talent to ensure that the standard of work that is celebrated on the global stage continues to raise the bar for the entire industry,” said Simon Cook, Managing Director of Cannes Lions.

“It’s a great honor to be participating as a member of this year’s Cannes jury. I’m most excited to learn from my fellow jurors and our jury head, as well as to see the best work from around the world,” Joe Dy tells adobo magazine.

McCann Worldgroup Philippines’ radio campaigns have been stringing awards in local and international award shows, the latest one being New York Festivals where they won Second Prize for “Lives–Moe” for Fully Booked in Radio, Third Prize for both RiteMed “Budget Epics”for Health and Wellness, and “Lives– Ed” for Fully Booked in scriptwriting. The same campaigns have been shortlisted for Health & Wellness Lions and Radio & Audio Lions in 2018.

“Radio remains a passion for me and I hope to see some well crafted examples of traditional radio spots alongside the latest innovations in audio marketing,” adds Dy.

Jayme and Dy are joining to represent the diverse and global mix of the most established talents in the industry. The Lions reflect the core disciplines that underpin and define the global branded communications industry. The full Cannes Lions Festival programme will run from 17 – 21 June 2019.

adobo magazine is a media partner of the Cannes Lions Festival of Creativity

Read more at: https://www.adobomagazine.com/global-news/cannes-lions-2019-dentsu-jayme-syfus-merlee-jayme-and-mccann-worldgroup-philippines-joe-dy-named-as-jury-for-the-66th-cannes-lions-festival-of-creativity/

The Commission of Elections’ data showed millennials & Gen Z constituted MORE THAN HALF or 53.2% of all registered voters for the recent Philippines elections. This was a far cry from the youth of the past. Today, Filipino teens are increasingly “woke”. This is seen in their social media posts – for the environment, social issues and most of all, political leadership. They want to be part of the electoral exercise that will determine the course of the country’s future.

To celebrate this, Coca-Cola Philippines and their agency partner Dentsu Jayme Syfu acknowledged the youth with upliftment and mark their valuable participation in this year’s elections.

Last May 13, on elections day, a special activation welcomed them as they voted: The “Coke Ink Up Drink Up” – A special vending machine that celebrated first time voters. read less…

Credits

Read more at: https://www.bestadsontv.com/ad/105287/Coca-Cola-Ink-Up-Drink-Up

Out of hundreds of global entries, Dentsu Jayme Syfu’s team has once again been selected to participate in the second annual Change for Good Hackathon at the Cannes International Festival of Creativity next week.

Together Amazon, Huge, and The Earth Day Network have chosen six teams from around the world with the best creative ideas to help create positive change in today’s world.

This year’s challenge is to create solutions for CLIMATE CHANGE.

The DENTSU APOLLO team from Dentsu Jayme Syfu is comprised of Soleil Badenhop Copywriter, Monica Soliman UX Designer, Karl Nylander Art Director, Maki Tabili Creative Technologist. A Strategic Planner From Dentsu Tokyo, Miho Sugihara, joins them as their 5th member.

As one of the six shortlisted teams in the Cannes Lions Change For Good Hackathon, they will enjoy a full week delegate badge to enjoy the Festival, hands-on mentorship from some of the world’s most prominent industry leaders and change influencers, real-time expertise in design and product development from Huge’s user experience leaders, support of on-the-ground solution architects and business development leads from Amazon Web Services, Amazon Alexa, and Amazon Pay available to make their ideas a reality and the chance to present their solutions to an esteemed judging panel and engaged audience on the Lions Innovation Stage, which will be broadcast socially around the world.

With Dentsu Apollo’s solution for Climate Change, they have the chance to win the Grand Prize to work with The Earth Day Network to bring the final product to market this fall as part of the organization’s EarthDay 2020 campaign.

Last year, on the inaugural year of the Amazon Hackathon in Cannes, the Dentsu Team from Dentsu Jayme Syfu/Dentsu Tokyo won the Grand Prize for their work on women safety “Alexa : Walk with me”.

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