Campaign Spotlight Campaign Spotlight: Coca-Cola’s refreshing way to acknowledge Philippines’ first time Voters

The  Commission of Elections’ data showed millennials & Gen Z constituted MORE THAN HALF or 53.2% of all registered voters for last Monday’s elections. This was a far cry from the youth of the past. Today, Filipino teens are increasingly “woke”. This is seen in their social media posts – for the environment, social issues and most of all, political leadership. They want to be part of the electoral exercise that will determine the course of the country’s future.

To celebrate this, Coca-Cola Philippines and their agency partner Dentsu Jayme Syfu acknowledged the youth with upliftment and mark their valuable participation in this year’s elections.

Last May 13, on elections day, a special activation welcomed them as they voted: The “Coke Ink Up Drink Up” – A special vending machine that celebrated first time voters.

After first-time voters cast their ballots, semi-permanent, indelible ink is applied to their forefingers supposedly to prevent electoral fraud such as double voting. On their way to the exit, they are invited to stand in front of the Coke “ink up drink up” vending machine.

Facing the screen, they have to hold their finger high like “a number 1” – to signify that they are first time voters. This triggers the machine to dispense a Coke bottle. The screen captures this image and shares it in social media.

Coca-Cola wants to recognize the youth’s involvement with renewed optimism.

As the famous Dr. Jose Rizal line goes, “The youth is the hope of our future”, definitely this brand is one with the youth in wanting to uplift the nation. Now, teens and millennials have tasted the feeling of having their votes count.

Read more at https://adobomagazine.com/campaign-spotlight/campaign-spotlight-coca-colas-refreshing-way-acknowledge-philippines-first-time

 

This summer, one of the world’s leading travel booking platforms, KLOOK, has awarded their summer promotions to Dentsu Jayme Syfu, leveraging on the “Filipino Outbound Tourism Wave” that comes with the heat of the season.

For 2019, Klook wants to focus on their growth, engagement, and visibility among their Filipino market. Currently, 65% of Filipinos pre-book their flights and other travel necessities via mobile with Hong Kong, Singapore, Japan and South Korea as the top go-to destinations.

With KLOOK, the Filipino traveler can finally discover a more seamless travelling experience.

“It’s not very often that you join a pitch for a non-FMCG brand, more so for a travel app. In this digital age, doing work for Klook is a welcome change”, Dentsu’s Chief Client Officer Alex Syfu shared.

Following this win, Dentsu Jayme Syfu has released two digital films that are sure to tickle your funny bone:

About Klook

Klook (short for “Keep Looking”) is a is a world leading travel activities and services booking platform founded in 2014.   Klook gives travelers a seamless way to discover and book popular attractions, tours, local transportation, best foods, and unique experiences around the world on its website and award-winning app (‘Best of 2015’, ‘Best of 2017’ & ‘Best of 2018’ by Google Play and Apple App Store). With Klook’s innovative technologies, travelers can book on-the-go and redeem the services by using QR codes or e-voucher. Each day, Klook empowers countless travelers to indulge in their wanderlust and spontaneity through over 80,000 offerings in more than 250 destinations.

The Cultural Center of the Philippines presents a reworking of the Dead Whale for its 2019 Earth Day Outdoor Installation beginning April 25, 2019 at the CCP Front Lawn, aimed at urging more people to talk about what can be done regarding plastic pollution.

For the CCP’s The Cry of the Dead Whale installation, a new element was added – a dead baby whale inside the belly of the dead whale. A representation of the millennials — the generation that will inherit the future of our oceans, it is both a statement and a question directed at the target audience. It aims to jumpstart discussions on whether generations to come would still get to enjoy or experience the wonders of the ocean. It wants people to ask questions such as: “Will our marine animals, particularly our whale, go extinct soon?” or “Will our grandsons and granddaughters ever get to know living sea creatures?” or “What can I do?” or “Am I ready to give up plastic?” or “Where can I start?”

A supposed ‘dead whale’ was seen on the shores of Naic, Cavite on May 11, 2017, which was in fact an art installation. What looked like a dead whale from afar was really made of plastic waste up close.

The Philippines ranks third in the list of countries with the most plastic wastes going into the oceans. To address the issue, and with a very limited budget, the strategy taken was a disruptive, monumental execution that effectively spread the message on the worsening case of plastic pollution. The sculpture was unveiled on the shores of one of the most polluted water bodies in the country — the Manila Bay.

The original Dead Whale installation in Cavite, a collaboration between a non-governmental environmental organization and Dentsu Jayme Syfu led by Creative Director Biboy Royong, was displayed for only three days and was dismantled immediately to prevent the plastic waste used from going into the ocean. Mounting the Dead Whale for a longer period of time will give more people a chance to experience what it might feel like to encounter, or be confronted by, a decomposing whale victimized by the increasing presence of plastic in our oceans.

The Cry of the Dead Whale may be viewed at the CCP Front Lawn until May 26, 2019. For more information, contact the Visual Arts and Museum Division, Production and Exhibition Department at (632) 832-1125 loc. 1504/1505 and (632) 832-3702, mobile (0917) 6033809, email ccp.exhibits@gmail.com or visit www.culturalcenter.gov.ph.

Read more at https://www.adobomagazine.com/campaign-spotlight/campaign-spotlight-pregnant-dead-whale-lands-on-the-ccp-front-lawn-bringing-attention-to-the-worsening-issue-of-plastic-pollution/

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