2018 Clio Awards: 16 Gold statues awarded to Asia, led by Dentsu Jayme Syfu Philippines

Dentsu Jayme Syfu Philippines and Ogilvy Hong Kong were Asia’s big winners at the Clio Awards. The Gold Silver and Bronze winners were released overnight and Asia scored an overall total of 16 Gold Statues.

29 Silver Statues also went to Asia.

Ogilvy Hong Kong’s KFC Hot & Spicy print and outdoor campaign was Asia’s single biggest winner with 4 Gold Awards across Outdoor, Print and Craft categories. The campaign also won a Bronze for the photography craft.

Dentsu Jayme Syfu Philippines’ ‘Dead Whale’ for Greenpeace also performed well, with 3 Gold Statues in Innovation, Out of Home and Craft. Their powerful concept also saw Dead Whale win a Silver and Bronze.

INNORED Korea scored 2 Gold Statues for their Banana-Flavored Milk ‘MyStraw’ campaign. Also winning 2 Golds was Ogilvy Group Thailand, whose Lego “Astronaut” won in Print and Craft categories. The Lego campaign also came away with 5 Silver Statues and 2 Bronze.
Single Gold winners were Ogilvy Singapore for their highly awarded “Pitching French Films to Hollywood”, GreynJ United Bangkok for the beautifully directed “Friendshit” web film, Amber China for their “Chop Chop – Beef” print work (also a Silver winner), TBWA\Thailand for their McDonald’s “The All Nighters” print campaign (also 3 Silvers), TBWA\India for “Blind to Speak” and TBWA\Hakuhodo Japan for AIG “Pride Jersey” (also winning 3 Silvers).

McDonalds_The Meeting.jpgSee the list of all the Gold winners from Asia below:

Film
Alliance Française De Singapour
Pitching French Films To Hollywood
Ogilvy Singapore

Out of Home
Greenpeace Philippines
Dead Whale
Dentsu Jayme Syfu Philippines

Print & Out of Home Technique
Greenpeace Philippines
Dead Whale
Dentsu Jayme Syfu Philippines

Innovation
Greenpeace Philippines
Dead Whale
Dentsu Jayme Syfu Philippines

Integrated Campaign
Banana-Flavored Milk
MyStraw
INNORED Korea

Print Campaign
McDonald’s
The All Nighters
TBWA\Thailand

Friendshit.jpgPrint
LEGO
Astronaut
Ogilvy Group Thailand

Print & Out of Home Technique
LEGO
Astronaut
Ogilvy Group Thailand

Film
KASIKORNBANK Public Company Limited
Friendshit
GreynJ United Bangkok

AIG_Pride Jersey.jpgChop Chop Beef.jpgPartnerships & Collaborations
AIG
Pride Jersey
TBWA\Hakuhodo Japan

Print
Ammeloo
Chop-Chop 2.0 Campaign
Amber China

Out of Home – Billboard
KFC
Hot & Spicy Campaign
Ogilvy Hong Kong

Out of Home – Poster
KFC
Hot & Spicy Campaign
Ogilvy Hong Kong

Print
KFC
Hot & Spicy Campaign
Ogilvy Hong Kong

Print & Out of Home Technique
KFC
Hot & Spicy Campaign
Ogilvy Hong Kong

Product Design
Asha Ek Hope Foundation And Neurogen Brain And Spine Institute
Blink To Speak
TBWA\India

VIEW ALL STATUE WINNERS HERE

See the list of the 29 Silver Statue winners from Asia below:

SILVER STATUES

THAILAND
Print
LEGO
Build The Future Campaign
Ogilvy & Mather Thailand

Out of Home – Poster
LEGO
Build The Future Campaign
Ogilvy & Mather Thailand

Print & Out of Home Technique
LEGO
Build The Future Campaign
Ogilvy & Mather Thailand

Print & Out of Home Technique
LEGO
Firefighter
Ogilvy & Mather Thailand

Print
LEGO
Firefighter
Ogilvy & Mather Thailand

Print & Out of Home Technique
McDonald’s
The All Nighters Campaign
TBWA\Thailand

Out of Home – Poster
McDonald’s
The All Nighters Campaign
TBWA\Thailand

Print & Out of Home Technique – Photography
McDonald’s
The All Nighters Campaign
TBWA\Thailand

PHILIPPINES
Public Relations
Greenpeace Philippines
Dead Whale
Dentsu Jayme Syfu Philippines

Film
Bahay Tuluyan Philippines (Shelter House)
Disgusting Stories
TBWA\Santiago Mangada Puno Philippines

Brand Design
The Red Whistle\UNAIDS Frottage
TBWA\Santiago Mangada Puno Philippines

SINGAPORE
Branded Entertainment
Alliance Française De Singapour
Pitching French Films To Hollywood
Ogilvy Singapore

JAPAN
Brand Design
Toyota L&F
The Beauty of Food Logistics
Dentsu Tokyo

Film Technique (Music – Adapted)
Technics/Panasonic Corporation
The Philharmonic Turntable Orchestra
Dentsu Tokyo

Digital/Mobile & Social Media Technique
CeBIT 2017
CeBIT 2017 Opening Ceremony | Japan Show Act
Dentsu Tokyo

Branded Content
Y!Mobile
720 Hours of Youth
Hakuhodo Kettle Tokyo

Brand Design
Yahoo Japan Corporation
Election In The Dark
Dentsu Tokyo

Digital/Mobile & Social Media Technique
Double A Paper
Obsession for Smoothness
SIX Inc Tokyo

Branded Entertainment
Y!Mobile
720 Hours of Youth
Hakuhodo Kettle Tokyo

Film Technique (Visual Effects)
Double A Paper
Obsession for Smoothness
SIX Inc Tokyo

Public Relations
AIG
Pride Jersey
TBWA\Hakuhodo Tokyo

Public Relations – Cause Related
AIG
Pride Jersey
TBWA\Hakuhodo Tokyo

Brand Design
AIG
Pride Jersey
TBWA\Hakuhodo Tokyo

CHINA
Print & Out of Home Technique
Ammeloo
Chop-Chop 2.0 Campaign
Amber China

Out of Home
Eleme
Edible Chopsticks
Fred & Farid Shanghai

KOREA
Product Innovation
Banana-Flavored Milk
MyStraw
INNORED Korea

Spatial Design
Hyundai Motor Company
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Innocean Worldwide Korea

Digital/Mobile
Hyundai Motor Company
Car Curling
Innocean Worldwide Korea

INDIA
Product Innovation
Asha Ek Hope Foundation And Neurogen Brain And Spine Institute
Blink To Speak
TBWA\India

Read more at: http://www.campaignbriefasia.com/2018/09/2018-clio-awards-16-gold-statu.html

Fresh from hauling in Gold Lions at this year’s Cannes Festival of Creativity, Dentsu Jayme Syfu and TBWA\Santiago Mangada Puno claimed Grand Prix wins from AD STARS 2018 for Outdoor and Film respectively.

Dentsu Jayme Syfu’s “Dead Whale” continues to make a splash in the awards circuit after winning the coveted Grand Prix for Outdoor. The agency’s campaign to raise awareness against plastic pollution in the oceans for Greenpeace Philippines further grabbed Golds in Outdoor Craft – Art Direction and Design, a Silver in Diverse Insights, and Bronzes in Interactive and PR.

Toby Talbot, Executive Judge and Chief Creative Officer at Saatchi & Saatchi New Zealand, gave his thoughts on the campaign, saying, “we loved the purity of this idea, the effort that’s gone into it, and the fact it achieved so much more than anyone thought it would. Only when you got up close could you see that it wasn’t a giant beached whale after all, it was an installation made of plastic, making a direct correlation between pollution and dead fish.”

Adding to Dentsu Jayme Syfu’s laurels is a Crystal for “Gabbie, the Anti-Sexual Harassment Chatbot” for women’s rights group Gabriela Philippines under the Public Service Advertising (PSA) category.

Coming from a Grand Prix win in South Korea last year, TBWA\Santiago Mangada Puno comes home again with another top award, this time for “Disgusting Stories”. The campaign for Bahay Tuluyan aims to raise awareness for sexually abused children was actually taken down by Facebook which saw the video as violating its community standards. The social media platform since restored the video after the agency appealed its reinstatement. This did not stop the ad from being viewed worldwide and now, winning a Grand Prix, plus Golds in Film – Film Craft (Use of music) and Video Stars, a Silver in Film – Film Craft (Direction), and a Bronze in PSA.

“Disgusting Stories stood out for lots of reasons with the overriding being its capacity to move us to tears. The slow reveal of the children’s animations is simple, engaging and ultimately heartbreaking and the choice of music is outstanding. Powerful stuff told in an understated way,” said jury member Judy Hill, Executive Producer at Nexus Studios in London.

The agency further won a Print Crystal for “Covered Raw” for Advertising Age, a PSA – Human Rights Bronze and a PSA – Peace & Justice Crystal for “Love thy Neighbor” for Kapisanan ng mga Brodkaster ng Pilipinas (Broadcasters Association of the Philippines).

NuWorks Interactive Labs, Inc., McCann Worldgroup Philippines, Ogilvy & Mather Philippines, and Publicis JimenezBasic also shone for the Philippines with awards of their own.

NuWorks Interactive Labs, Inc. received a Bronze and a Silver for “Greenwich Box Pizza Multiplayer Console” for Greenwich under the Design category and two Bronzes for “Flawless For All” for Intelligent Skin Care, Inc. under the Social & Influencer category.

McCann Worldgroup Philippines followed with two Radio & Audio trophies — a Crystal for “Lives ‘Darling’” and a Bronze for “Lives ‘Moe’” for client Fully Booked.

Meanwhile, Ogilvy & Mather Philippines and Publicis JimenezBasic received one award each, with the former receiving a Crystal for “The Amphibious Delivery” for KFC under the Promotion category and the latter grabbing a Silver for “Piracy vs Piracy” for Globe Telecom under the Social & Influencer category.

Read more at: http://www.adobomagazine.com/global-news/tbwasantiago-mangada-puno-and-dentsu-jayme-syfu-shine-grand-prix-wins-ad-stars-2018

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