Cannes Contenders: Dentsu Jayme Syfu Philippines

Dentsu Jayme Syfu Philippines mounted an installation of a 73-foot decomposing “Dead Whale” on the shores of one of the most polluted cities in the Philippines during the 2017 ASEAN Summit. The whale was created using plastic wastes collected from the ocean. The campaign results included over 100 million impressions internationally and it caught the attention of ASEAN leaders, which put Coastal and Marine Protection in the proposal for the next Summit.

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