Jollibee Philippines appoints Dentsu Digit as digital agency on record

In less than two weeks from announcing their marquee win, Dentsu JaymeSyfu today has announced their second win for 2016. Citing the agency’s passion for the brand and the breakthrough digital ideas presented during the pitch, Jollibee Philippines has awarded Digital Agency on Record duties to Dentsu Digit.

The partnership will see Dentsu Digit create a social strategy for Jollibee, the Philippines’ biggest fast-food chain known for its “Chickenjoy”, Jolly Spaghetti, “Yum burger” and its famous bee mascot. As Jollibee continues to make its presence felt and spread the joy of eating in other parts of the globe, the highly awarded digital agency is tasked to handle the challenge of giving the brand a strong digital presence.

A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also recently embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Brunei and Singapore, firmly establishing itself as a growing international quick service restaurant player.

“We were unanimous in our decision that Dentsu Digit presented the best point of view among all the participating agencies,” shared Francis Flores, Brand Chief Marketing Officer, Jollibee Global and Head of Marketing for Jollibee Philippines. “We look forward to working with them to help make Jollibee a trailblazer when it comes to digital marketing and innovations and establish a deeper relationship with our customers.”

Merlee Jayme, CEO and Chairmom of Dentsu JaymeSyfu, expressed her joy at the news of the announcement. “Jollibee has always been a dream account. With our strength in integration and Dentsu’s innovation, we would definitely bring Jollibee’s digital assets to a higher level and I’m sure everyone will have fun working on this brand.”

The team has already started immersing themselves in the brand. Working on both the corporate and product campaigns, Dentsu Digit’s Executive Creative Director Jerry Hizon cannot help but feel excited on the win: “We all grew up with Jollibee. Imagine the joy (no pun intended) we are feeling now that we have the opportunity to create insightful and interactive digital experiences for such an iconic Filipino brand.”

Dentsu Digit is headed by Managing Director Carlo Ople. For him, the love for the brand “showed in the work that we presented during the pitch. Everyone was so excited and passionate with their ideas! We look forward to helping them become a digital trailblazer and pioneer.”

Dentsu Digit is the fully integrated digital arm of Dentsu JaymeSyfu. It was acquired by Dentsu Aegis Network in December 2015.

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